Networking has always been exhausting and a bit stressful for me. Whether you try to make it casual by adding the “social” tag to it or not (which I’ve always thought was redundant – networking can’t be anything but “social”), the crux of networking is making connections that will be of some benefit, either now or later, in your career or your personal life. Hopefully both.
As an introvert, I resist most kinds of actual, face-to-face networking like the plague. I quickly get bored with banal chatter, though I do love hearing what people had for lunch or dinner (because I love food, and cooking, and am interested in such things). Ironically, that’s what people seem to complain about the most on internet networking sites. Because I get bored with chatter – I tend not to be very good at it. But I’ve always been a very observant person (as most introverts are), and there’s no way to escape the absolute fact that networking, in all it’s many forms is crucial to one’s advancement in many, many areas of life. Yes, you can live a perfectly happy, fulfilled life without networking, and you can even advance in your job reasonably well. But without connections, there’s only so far one can go, personally or professionally. If you look closely, even the coldest businessman/woman still has a "network" - those people may not be friends, but they are connections that he (she, it) used to get where they are today. It really is all about who you know – you don't have to like it, the fact is, it just “is” (if you don’t believe that…well…you really just have to watch and learn for yourself. Or not.). The great thing is, you can have almost complete control over that, especially with the popularity of online networking.
This is why it’s so very important to know *how* to network. Networking isn’t about making friends, though that certainly is a nice perk when it happens. I've met quite a few people since beginning to build my personal networks that I now consider friends. But ultimately, networking is about making *connections* - meeting and staying in touch with like-minded people, helping them achieve their goals, and in turn, hopefully they’ll do the same for you. Sound cold? It doesn't have to be. Networking interactions can be warm and genuine, but it's a good idea to keep them within certain common sense boundaries.
I don't pretend to be an expert when it comes to networking. Truth be told, I'm still too much of an introvert to really enjoy socializing with myriads of people, and that isn't going to change. I'm okay with that. But here are the rules that I hold myself to when socializing with others for the purpose of networking, whether in person or online. Perhaps they might be helpful to some of you.
1. Maintain a professional image. No swearing, no temper tantrums, no lashing out and calling people who don't agree with me names. Professionalism is all about calm, cool & collected...I strive to maintain that attitude and appearance both online and off.
2. If I wouldn't say it to someone's face, I don't say it to them online. Being behind a screen is no excuse for being rude and confrontational.
3. If it's not something I'd share with someone I just met offline, I don't share it with someone I just met online either.
4. Fill out bios with real information. I used to hold my anonymity close online, in order to "allow" myself freedom to share more than I probably should have. Networking is all about connections you can *trust*, and that requires honest communication. I use my real name, my real occupation (generally speaking), my real location. And I always have an email address available for contacts. All of this is information I'd give to anyone I was networking with in person as well.
5. Be aware that posts on forums, Facebook and Twitter normally have date/time stamps on them, and that bosses, co-workers, friends and family can all check to see what time you were posting. I limit my online networking time during work hours to avoid any potential problems with current or future employers/co-workers. Because you just never know.
6. Punctuation and spelling matter. I make a point to proofread my posts, use proper capitalization, spelling, and punctuation marks. Inattention to those little things in written communication would certainly affect what kind of person others perceive me to be. I freely admit they affect my perspective of people I meet online.
7. No political rants, online or off. Some people choose to blog or network on the basis of a political platform, and that's their choice. Unfortunately, politics is a very passionate subject, and I don't wish to be labeled for my political views when I want to connect with writers, gardeners, polish fanatics, or tea drinkers. Many people are so passionate about politics that they won't network with others who don't share their views - I am not one of those people. So I avoid political discussions in public arenas, and save those for private debates with friends. If I must say something, I try to be very respectful of the other person's view, and keep it to private emails or direct messages rather than going public with it.
8. I choose the people in my network carefully. I don't auto-follow on Twitter, I don't auto-friend on Facebook. I don't socialize with people I meet in person solely because we have the same interests, even for networking purposes. It's human nature to assume that we are like those we surround ourselves with - and there are some temperments and attitudes I don't wish my name to be associated with. Those people could negatively affect my career or personal life later on when least expected - better to be somewhat cautious to mitigate problems later.
9. I don't network with constant self-promoters. I've severed connections with at least one person online and several offline who were never really interested in creating a real "connection", but only wanted my time and attention for the sole purpose of selling something. I don't expect the people I network with to become my "best friends" - but I do expect them to respect me as a person, rather than a cash machine. And the opposite is true as well. I try to limit my own self-promotion (links to blog posts, etc) to a minimum, and only to those I think might be genuinely interested.
10. Be supportive. This is what networking is all about, after all - people supporting others to reach goals. I always go into a social situation expecting to *give* more than I get. The more you give - support, time, encouragement, or just a listening ear - the more you'll get back. As an introvert, I sometimes have to force myself to engage with others, but it's always easier when I have something they need. A lot of the time, that's simply a kind word or time to listen.
So those are my "rules" for networking. Being social/networking wears me out - I freely admit, but the rewards are worth it. What are some of the "rules" you hold yourself to when networking with others, either online or off?
Oh, and last night, I made taco salad for dinner. What did you have? Yes, I really want to know.